While many women are quick to lean towards warm tones like gold, caramel, and chestnut when freshening up their look, you'd be surprised to find that veering towards cool-toned hues is often actually ...

If 2024 was the year of bold blondes and copper cravings, 2025 is all about going earthy, with a new shade leading the charge: mushroom brown. This cool-toned, smoky brunette shade is popping up ...

If you missed the "new year, new me" phase of 2025, we're happy to report that you're just in time for the beauty equivalent of spring cleaning: changing up your look. Yes, that can come in the form ...

Emma Roberts has darkened her hair to a deep auburn shade with a mauve undertone. It's a hue her colorist Nikki Lee of Nine Zero One Salon, who is known for loving to givie her hair colors names that ...

Brightening up my shade always seems to lift my spirits—it's like the summertime of hair color! Here's how to channel your outer J. Lo. 1. Know your limits. Permanent hair color contains chemicals to ...