The Fiksu Indexes, which measure monthly fluctuations in competition for rank in the app stores, and the cost to acquire loyal users(1), help mobile app marketers benchmark their performance against ...

Generative artificial intelligence apps drove mobile download growth during 2025, and for the first time, non-game apps surpassed game apps in total revenue derived from in-app purchases, according to ...

Sensor Tower has published its annual State of Mobile report, offering insights, trends, and data on the global mobile app ...

New app downloads reached 136 billion in 2024 despite a slight year-over-year (YoY) decline of 1%. That's according to Sensor Tower's State of Mobile 2025 report, which also shows that in-app purchase ...

If there was one technology that dominated 2023 it was AI. Chatbots like ChatGPT and AI image generators like Midjourney catapulted the concept of artificial intelligence into the public consciousness ...