Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

Opinions expressed by Digital Journal contributors are their own. With the average American checking their phone once every 12 minutes, it is easy to see why SMS marketing is one of the most popular ...

Weekly mobile messages improved glycemic control and cardiovascular risk factors in patients with uncontrolled T2D in a Chinese clinical trial. The intervention group showed significant reductions in ...