The spicy cherry soda is meant to tap into consumer nostalgia while introducing a new generation  to the soft drink.

The Coca-Cola Co.’s Mr. Pibb flavor is making a commercial comeback this month, but this time with a “kick.” The beverage ...

A reformulated Mr. Pibb returns with 30% more caffeine than Pibb Xtra and new packaging, the Atlanta beverage giant said.

Mr. Pibb was first introduced as a competitor to Dr. Pepper in 1972. At this time, the soft drink was called Peppo. But that ...

The revived spicy cola with a new look and more caffeine hits shelves this month in select markets, with a national rollout ...

Mr. Pibb is hitting shelves in select markets with a nationwide launch planned next year. Trump admin weighs major change to ...

Plenty of foods and drinks have met their demise after an attempted rebrand, but some come out of the transition even more tasty than before. Pibb Xtra, formerly known as Mr. Pibb and launched as a ...