Marketing is a discipline that attempts to identify and serve the unique needs of separate segments. Through research, marketers divide potential customers into groups based on common sets of ...

In marketing terminology, target insight is the marketing department's knowledge of a product need for a uniform target segment. Often this knowledge comes from an analysis of recent changes in ...

Reaching multiple generations doesn’t have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to ...

Investments in R&D have grown dramatically since 1950, but the number of newly approved drugs has only recently begun to increase. According to a 2018 Deloitte report, returns on research and ...