NBA Foundation grantee Memphis Music Initiative aims to inspire Black and Brown youth through music. Kori Grey, for NBA.com Memphis Music Initiative emphasizes the importance of music in the ...

San Antonio Spurs' Manu Ginobili, left, Tony Parker (9) and Bruce Bowen, right, celebrate with the NBA Championship trophy after they defeated the Detroit Pistons 81-74 to win the NBA finals in San ...

The most prolific musician in this respect is the rapper Drake, who has referenced Allen Iverson and Kyrie Irving amongst others. In North America, basketball is more than just a sport: For many, it’s ...

The NBA Foundation backed-organizations are making changes nationwide using the power of music. Aaliyah Reyes, for NBA.com Memphis Music Initiative has invested over $1 million in 20 music nonprofits.

We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the basketball series. NBA 2K26 Season 2 will add iconic songs from previous 2K ...

At the surface level, there's very little in common between former NBA center Roy Hibbert and late indie darling Elliott Smith. So, yes, wildly different life stories. And yet, on TikTok, you can find ...