Fanatics Sportsbook has debuted its new NBA-focused advertising campaign featuring Grammy Award-winning superstar Megan Thee ...

Amazon’s advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video’s NBA coverage, a clutch of top-tier sports spenders that includes the likes ...

The NBA announced Friday that the board of governors has approved a three-year pilot program to allow teams to sell a corporate logo on their jerseys. Teams can now start pitching companies on buying ...

As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have already snapped up much of the available in-game inventory for the 2025-26 season ...

NBCUniversal has signed on 170 advertisers for its first season of the return of the NBA -- now to run on NBC Television Network, and streamer Peacock. Nearly all of the season's inventory has been ...

Data from Playfly Insights shows that roughly 15% of the total audience that watched local NBA broadcasts last season did so ...

This past Sunday, Dylan Harper threw out the first pitch at Yankee Stadium before the Yankees-Orioles game. Last night, Ace Bailey threw out the first pitch at Citi Field before the Mets took on the ...

No NBA player had a more impressive season than Oklahoma City Thunder guard Shai Gilgeous-Alexander. The 6-foot-6, 195-pound star took home almost all the significant hardware after leading his ...