However, with the new season also comes an eagerly anticipated new media rights package in which the NBA has moved on to new TV partners, returning to NBC after a 22-year absence while also adding ...

A new era begins for viewers of NBA hoops. The league made a monster 11-year, $76 billion media rights deal that puts national TV and streaming games on every night of the week. NBC, which aired NBA ...

NBC Sports Network is coming back, and the timing could not be more interesting for the NBA. NBCUniversal announced Thursday ...

After the flood of nostalgia from hearing Roundball Rock on the first NBA on NBC broadcast in more than two decades receded, ...

The Suns-Mavericks matchup will be the fourth of 5 straight NBA Wednesdays on ABC primetime during January. Brian Martin, for NBA.com The Mavericks and Suns meet for a second time this season ...

While the NBA is seeing a viewership gain no national networks after the first few weeks, it’s also seeing an 8% gain for ...

The familiar lineup of Charles Barkley, Kenny Smith, Shaquille O’Neal and Ernie Johnson reunited for a pregame show ahead of ESPN’s doubleheader Wednesday, with the Cleveland Cavaliers visiting the ...