Nike’s Struggles Continue, but Turnaround Plan May Be Working

Quarterly sales rose slightly for the world’s largest footwear company despite weak results in China and with its Converse ...

Picture: Nike push boundaries with daring Barcelona jersey for 2026/27

Barcelona’s future kits are already generating huge attention, and a new report from Mundo Deportivo suggests that Nike are ...

Nike Reports Flat Revenues for Q2

The sportswear giant beat analyst expectations thanks to strong Americas sales helping to offset a China decline.

Nike Stock Plummets. Time to Buy?

It's easy to see why investors are concerned. There was a time when China was a major tailwind for the company. Now, things seem to be moving backward, even as some competitors, like Lululemon, are ...
Observer

Nike CEO Elliot Hill’s Turnaround Plan Hits a Roadblock In China

CEO Elliott Hill’s comeback strategy is gaining traction in key markets, but China remains a stubborn challenge.

Nike fails to contain margin bleed amid tariffs, turnaround, as shares fall

Nike on Thursday reported a drop in gross margins for the second consecutive quarter, as poor sales in China and efforts to ...

First Look: Nike SB Dunk Muni Fast Pass

More Dunks are on the horizon! But again, they're landing overseas. I'll admit that I love teasing these kicks but hardly ...

Nike Stock Slips Despite Q2 Earnings Beat, Outlook Expected On Conference Call

Nike Inc (NYSE:NKE) reports earnings for the second quarter of fiscal 2026 on Thursday after the market close.

Nike's Profits Topped Estimates. Here's Why the Stock Is Tumbling Anyway

Nike shares sank Friday, despite quarterly profits that topped analysts' estimates, as a weaker-than-expected outlook and headwinds in China weighed on sentiment.

Nike is struggling to stay culturally relevant in China

Nike was once a status symbol among Chinese consumers, but increasingly, analysts say it is losing its cultural relevance.