LeBron James Inside the 'House of King James' Exhibit in Shanghai. Via Leander Gomez Echoes of “LBJ! LBJ! LBJ!” were ringing through the four-story shopping center in Chengdu, China, and the sound was ...

Despite the influx of fresh young talent, LeBron James is sneaker giant Nike’s most important basketball ambassador. The Los Angeles Lakers superstar might be near the end of his career, but he still ...

Nike has long been one of the biggest brands in all of sports, having sponsorships with legends such as Michael Jordan, Kobe Bryant, Serena Williams, Tiger Woods and Cristiano Ronaldo. That’s not to ...

Check our Sneakers news for more upcoming releases and breaking content! Only the Jumpman, Michael Jordan, has more career signature models than LeBron James, joining both MJ and Kevin Durant as the ...

Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The "Just Do It" tagline gets a ...

Over the past 23 years, much of the conversation during the NBA off-season has centered around LeBron James. Not just what James does on the basketball court, but what he accomplishes in the footwear ...

As always, NBA players with signature sneaker lines use the final months of the offseason to tour China, spreading basketball and sneaker diplomacy. This morning, Nike announced that Los Angeles ...

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...

For LeBron James, 23 is more than just a number. The NBA great first took up his idol Michael Jordan’s jersey digits as a kid in Akron, and beyond two brief interludes wearing 6—first with the Miami ...

Echoes of “LBJ! LBJ! LBJ!” were ringing through the four-story shopping center in Chengdu, China, and the sound was nearly deafening. Hundreds of fans lined each railing eagerly waiting for a chance ...