Nike debuted the next leg of its gritty “Winning isn’t for Everyone” campaign with ads targeting runners, per details shared with sister publication Marketing Dive. The launch is timed to marathon ...

Nike unveiled its Olympics campaign, “Winning Isn’t for Everyone,” which examines the ruthless drive it takes to be a top athlete, according to a press release. Actor Willem Dafoe narrates ads that ...

Nike’s premium racing shoes usually command price tags north of $200, but this deal makes the Vaporfly 4 surprisingly affordable—at just $122, it costs even less than most brands’ daily trainers. This ...

The shoe company’s ad was slammed. Nike has apologized for an advertising billboard that was slammed by critics. Louis Keene, a reporter for The Forward, posted the Nike apology on his X account. “We ...

The International Association of Athletics Federations scrutinised the South African Olympian for her unnaturally quick pace, a talent that was attributed to her high levels of naturally occurring ...

Waterboy's Tulum, Mexico trip is a case study in the risks of ceding control to unfiltered, creator-driven content. [object Event] “Winning Isn’t Comfortable” is the second iteration of Nike’s ...

The day after the Super Bowl is tough for most Americans. However, it is especially challenging for Kansas City Chiefs quarterback Patrick Mahomes. Not only did the Chiefs fall short of a three-peat ...

Nike is under fire for a London Marathon billboard many saw as antisemitic, forcing the brand into damage-control mode as it grapples with a broader turnaround. The ad, in stark black lettering on a ...

Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday ...

What does a casual runner have in common with somebody who regularly wins half-marathons? They both want comfort and support in their running shoes! Enter the Nike Vomero 18... With a new foam collar ...

Nike's new LSU-themed Zoom Pegasus 41 running shoes are now available for purchase. The shoes retail for $154.99 at Fanatics and are expected to sell out quickly. After a down year, LSU fans are ready ...