Nike, Inc. is back on the Super Bowl screen after a 27-year hiatus, but rather than continue to air the “You Can’t Ban Greatness” Jordan Brand commercial which ...

Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. After 27 years without running an ad during the Super Bowl, Nike debuted its "So Win" campaign, a ...

Nike is advertising its first dedicated maternity collection with a film paying tribute to the extraordinary strength women demonstrate during pregnancy. Created by Wieden & Kennedy, “The toughest ...

A'ja Wilson of the Las Vegas Aces prepares for a free throw Tuesday against the Phoenix Mercury. (David Becker / NBAE via Getty Images) Obama directed the ad for Wilson's pink A’One signature shoe ...

Nike's partnership with Skims, which was most recently valued at $4 billion, also includes collaborating beyond the new product line. Skims will get access to Nike's manufacturing and development ...

NEW YORK -- Nike has done it again: created an ad campaign sure to generate buzz. The sporting-brand giant has put a marketing spin on the offensive comments made by radio shock jock Don Imus against ...

8 clubs are featured in Nike's new Third Club Kit campaign. Soccer has become a business based on TV rights, economic profit, marketing strategies and players sales. Each summer, clubs rush to secure ...

USC sophomore guard JuJu Watkins signed a multiyear extension with Nike that will give her one of the most lucrative shoe endorsement deals in women's basketball, according to ESPN Senior NBA Insider ...

Whether she’s shooting an advertising campaign for Nike or a photo spread for Vogue, photographer Bassie Maluleka’s images will likely have a common theme. That’s by design. By highlighting Black ...

A group of 13 women athletes participated in a Nike Athlete Think Tank to help the brand discover how it could better help female athletes. The first step following the think tank comes with a $1.3 ...