It’s a billboard custom-tailored to grammar buffs. “Every day we help people get back to their everyday,” proclaims the ad for Keck Medical Center of USC. In that single sentence, the copy writer does ...

Key points Position of adjectives after the noun Position of adjectives in front of the noun The shortening of some adjectives The meanings of a few adjectives change according to whether they are ...

In marketing, it’s become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) What is ...

Maybe your heart is broken, or you want to say someone’s smile is beautiful or that you feel it in your soul. Then, you have noun shame. You wouldn’t dare let those over used words drip out of your ...

University of Melbourne provides funding as a founding partner of The Conversation AU. Adjectives have always been out there, mobs of them pressing on the outside walls, their faces against the ...

When you’re writing, adjectives give you the most flexibility to create a vivid picture. It’s also easy to slip into a cliche series of mundane, familiar adjectives. Describing Words helps inspire you ...