To use or not to use hashtags? For many people, that is the question. So here’s the answer from Kevan Lee of Buffer, the tool that lets you schedule, automate, and analyze social-media updates.

Hashtags are a little misunderstood in social media (from a marketing perspective). Since virtually any word can become a hashtag, knowing how to use hashtags in your social media marketing ...

There’s no doubt Twitter has changed the world we live in. From its launch in July 2006 to its current state 13 years later, the microblogging website has become the ultimate news source, outreach ...