Without a new-car range to sell, Jaguar is remaking its classic E-Type Roadster. Photo: Jaguar Land Rover. It’s fighting to stay relevant to new-vehicle buyers in the United States, but British ...
Morning Overview on MSN
Jaguar says its radical rebrand happened because the old plan failed
Jaguar has admitted something most legacy luxury brands rarely say out loud: its previous reinvention simply did not deliver. After years of sliding sales, polarizing design choices and a muddled ...
It's being reported in The Telegraph that Jaguar's infamous recent rebrand, in which the core pillars of the British automaker's brand were tossed out and redone, may itself be on the verge of being ...
Aye, 'tis a thing of beauty, alright. Arguably, no other color compliments the Jaguar E-Types contours as British Racing Green does. The Kent-based firm E-Type UK invested over 3,500 hours restoring ...
Giorgi Tedoradze, the Georgia-based industrial designer better known as "tedoradze.giorgi" on social media, has a quick CGI idea regarding Jaguar's troubles ...
Motor1.com on MSN
Jaguar explains its radical rebrand: The old strategy 'didn't work'
Jaguar sales have continued to decline, falling to the low five-figures ahead of the brand’s production winddown. Last year, ...
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