Oracle is combining its BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, a data-as-a-service offering aimed at companies that want to reach ...

When Oracle bigwigs gathered Tuesday in New York to discuss the company’s platform strategy, they focused on data’s central role – which makes sense given Oracle’s acquisitions of Datalogix and ...

One of the biggest players in the so-called “marketing cloud” is changing its atmospheric conditions. Oracle announced a deal to acquire data management platform BlueKai in a deal reportedly worth ...

Oracle Data Cloud on Friday launched a business-to-business (B2B) audience data marketplace that aims to make programmatic and data-driven B2B marketing easier to do. The new B2B audience solution ...

Like every marketing cloud, Oracle’s was built through acquisition. The tech giant has devoted more than $3 billion to construct a suite that includes campaign management or marketing automation from ...

There’s a decent chance you’re part of Oracle’s next big business. Not selling products to you, but selling you as a product. That’s the idea behind the Oracle Data Cloud, a massive pool of ...

Oracle has today (5 January) announced its intended purchase of AddThis, a publisher psersonalisation outift, that will be housed within the enterprise IT outfit's Data Cloud unit alongside its other ...