WordStream reports show that organic search engine clicks from customers are at 94%. While organic ads get the bigger share, just 6% of the clicks go to paid ads. Are you spending so much on marketing ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Elon Musk’s strategy of suing or threatening to sue companies that don’t buy advertising on X has reportedly paid off in at least a few cases. A Wall Street Journal report yesterday said that Verizon ...

Google is preparing to scale up ads in AI Mode, by briefing agencies and brands on how the new ad format works and how it differs from traditional search. Driving the news. A new internal document, ...

Meta has announced plans to introduce a paid subscription for Instagram and Facebook in the UK, following a landmark privacy case earlier this year. In the coming weeks, UK users aged 18 and over will ...