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The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

At a time when companies are trying to be environmentally conscious and generate less waste, what will happen to the scores of packaging with Myntra’s old logo? Myntra revamped its five-year-old logo ...

Opinions expressed by Entrepreneur contributors are their own. When business owners embark on the design process, they may commission a logo, but what they’re really seeking is a brand. Because the ...

Abrasive products company Scotch-Brite, has said that it is updating its packaging to “move on from regressive beliefs”. The issue came to the fore when communication and advertising executive Karthik ...

Shock Top, the craft beer brand by Tilray Brands, Inc., has announced a major rebranding effort aimed at attracting a new generation of beer drinkers. This transformation includes updated packaging, a ...