Parallel structure is a unifying design element. When multiple advertisements use parallel structure -- for example, by incorporating the same colors, visual pattern, design themes or organization of ...

Modifiers are describing phrases or clauses which support or tell more about your idea. Therefore, they have to be placed next to what they modify. Misplaced Modifers: Dangling modifiers are those ...

“Plop plop, fizz fizz, oh what a relief it is.” You might have thought that only the pill that goes with that jingle creates relief. But science suggests the jingle’s wording itself elicits relief.