This ad's fast-and-loose approach to protest imagery—turning real moments into an opportunity to celebrate commerce—sounds a ...
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Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding
For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...
Two bottles of Coca-Cola and a bottle of Pepsi. Soeren Stache/picture alliance via Getty Images (Soeren Stache/picture alliance via Getty Images) Pepsi not only used the Coca-Cola polar bear ...
The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to ...
Pepsi turns back the clock in the brand's latest Super Bowl 60 commercial teaser, unveiling a creative marketing theme that has been considered one of the most memorable in advertising lore. The ...
Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...
The initial launch of PepsiCo’s prebiotic cola for its flagship brand is coming next week. Pepsi Prebiotic Cola is premiering on Black Friday, Nov. 28, with Original Cola and Cherry Vanilla varieties.
Two beverage giants battle over dividends, cash flow, and growth. Which income stock comes out on top for investors?
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