“Following a sold-out Black Friday online debut last fall, Pepsi – the first legacy cola to introduce prebiotic fiber – ...

New York (CNN) — As younger drinkers shun traditional soda brands for gut-friendly alternatives, PepsiCo is hoping to lure them back with its iconic cola flavor. On Monday, the company is unveiling a ...

Top-ranking Democrats are pressing Pepsi for information on its pricing, renewing pressure on a major consumer brand as inflation concerns persist under the new Republican administration. The letter, ...

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

Media buying trends—where brands plan to spend more in the second quarter of 2026 Tech continues to shape media buying trends for the second quarter of 2026.

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...

PepsiCo is shutting down a bottling plant in Florida that has operated for roughly six decades, a decision that will eliminate about 500 jobs and ripple through a community that grew up around the ...

Pepsi has reunited the cola wars — at least when it comes to advertising. Coke's ads suggest sharing it with a pal or bro. Pepsi rejects that idea — deciding it's much better to pair it with foods, ...

PURCHASE, N.Y., May 22, 2025 /PRNewswire/ -- Today, PepsiCo announced refined climate, packaging, agriculture, and water goals to continue to build a stronger, more resilient business that aims to ...

If you’ve ever heard someone order a Coke and get asked, “Is Pepsi okay?” you know the answer is probably "no," even if they say "yes" to be polite. For some people, that question lands like a minor ...