CivicScience on MSN
The psychological drivers of consumer spending: Linking well-being and perceived control to financial cutbacks
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use ...
We are routinely exposed to vast information, some of which can be pretty distressing. For instance, most of us don’t particularly enjoy learning about a looming economic recession or hearing reports ...
Citations: Nordgren, Loran, Joop van der Pligt, Frenk van Harreveld. 2007. Unpacking Perceived control: the mediating role of anticipated regret. Journal of Behavioral Decision making. (5)533-544.
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