Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Since its introduction in 2021, Performance Max has gained traction for its ability to streamline performance marketing, especially for businesses looking to scale efficiently. However, as the PPC ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under ...

For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a black hole. While its powerful automation drives convincing results, the lack of ...