Coinbits is a family-run bitcoin-only exchange. We are a small startup with a big vision – to build the first #HybridBanking platform that seamlessly combines bitcoin and fiat financial services. Our ...

One of the final sessions from last week's Gilbane conference (see our coverage here) in San Francisco focused on Personas, Market Segmentation and User Experience design. Strong assertions were made ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

A persona-driven SEO strategy can help make your organic visibility more profitable with less resources wasted. Here's how to create user personas for SEO. We’ve come a long way as search marketers ...

Enterprises are inundated with information about IoT platforms’ features and capabilities. But to find a long-lived IoT platform that minimizes ongoing development costs, enterprises must focus on ...