Jodi Daniels is a privacy consultant and Founder/CEO of Red Clover Advisors, one of the few Women’s Business Enterprises focused on privacy. A fight has been brewing between two marketing heavyweights ...

Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

Personalization is a trend we see in many other industries, but law firms have been slow to embrace it. Study after study proves that tailored marketing communications are far more effective than ...

Today’s inboxes are crammed full of messages that appear to be personalized and relevant. But once opened, they reveal a shallow, automated effort to grasp your needs and business model. At best this ...

Here are 7 common marketing personalization mistakes that brands are making today that keep them from maximizing the benefits of their personalization efforts. Companies that get marketing ...

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Ask any marketer and they will tell you that they’ve seen a significant shift in recent years. The era of broad, one-size-fits-all campaigns has quickly given way to a more nuanced, targeted and ...

According to a report by McKinsey & Company, 71 percent of consumers expect personalized communications and offers from the brands they do business with. Not surprisingly, when that expectation of ...

Personalization is the key to capturing consumer loyalty and creating strong customer ties. When you truly understand your audience’s unique preferences, you can create memorable experiences that keep ...