Drive past a Pizza Hut and you'll immediately recognize the red roof. It's a design choice that dates back to the 1970s, and it all started with a logo change.

The new logo is all red with a drippier font, but keeps the Hut’s roof.

Logos are more than just graphics — they're visual representations of how a brand sees itself (and how it wants to be perceived by its target audience). Yet in order to achieve its desired business ...

When thinking of popular pizza chains, Pizza Hut is top of mind for many Americans. And while its spongy-crusted, gooey-cheesy pies are widely beloved, the chain's brand recognition is thanks in no ...

In the midst of a sales slump, Pizza Hut is going after rival chains Domino's and Papa John's, mentioning them by name in a new ad campaign calling itself "America's favorite pizza." The TV effort, ...