Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts ...

Podcasts aren’t going anywhere. The audio-first entertainment format is now attracting a wider swath of users than it ever has, while spreading across a mix of media channels. In 2021, 82 million ...

The podcast market looks very different across the pond. Performance marketing comprises more than half of the $1.8 billion US podcast advertising industry (projected to hit $2.3 billion this year).

Every week, over 100 million consumers tune in to their favorite podcasts. Some are casual listeners. Others avidly fill their queues with so many episodes and interviews that they’ll never work ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new ...

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Dr. Stephen Covey, author of The 7 Habits of Highly ...

Add Yahoo as a preferred source to see more of our stories on Google. Podcasting revenue at iHeartMedia jumped 13 percent in the three months ending June 30, 2023, reaching $97 million, while the rest ...

Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

With so many digital marketing channels available, you’d think it’s easy to advertise a brand. The question is, where should you focus your hard-earned marketing dollars? My advice: Make sure you have ...

After spending $4 billion combined to acquire Pandora in 2018 and Stitcher last year, SiriusXM’s podcast strategy is starting to crystallize. This week, in conjunction with the IAB’s Podcast Upfront ...