For some, the virality is painfully fleeting.

What kind of artists will Gen Alpha listen to? Ask this 37-year-old social media star, whose magic ear for detecting samples helps him predict trends. By Seth Abramovitch Senior Writer You may not ...

Murray is a Forbes news reporter covering entertainment trends. Girl group Katseye, whose viral Gap jeans ad dominated TikTok and sparked a dance trend, ranked as the most popular musical artist on ...

The actor has branded the singer an identity thief - but plenty of fans think they're the same person.

TikTok is transforming the way artists make music — and the way the industry makes stars. Artists from every background, with or without industry backing, are using TikTok to amass global fanbases, ...

Social media personalities from all corners of the internet were present at the TikTok x Monster Energy Clubhouse at the ...