SAN FRANCISCO—Despite ongoing worries about the strength of the economy, a new report on U.S. advertising in the first half of 2025 by Samba TV indicates that large TV advertisers were continuing to ...

NEW YORK—Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, according to the findings of a study from ...

Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

Every person who streams a video favorite does so on their own terms, but Paramount is hoping to make the experience a little more unifying. The media conglomerate, now under the aegis of Skydance ...

Madison Avenue continues to pull millions of dollars out of what was once its star vehicle — primetime TV — in favor of reaching smaller crowds of consumers watching their favorite shows at times of ...

More and more people are choosing Netflix’s cheaper subscription plan that comes with ads, according to new data shared by Antenna and reported by Bloomberg. Netflix first introduced this ad-supported ...

Brand Networks, an Augeo company and leader in AI-powered advertising solutions, today announced a new capability within its Aimy platform that democratizes TV advertising for small and mid-sized ...