Pricing is a critical element of the marketing mix (which also includes product, place and promotion). Pricing strategies must be devised to represent the value of the product, the perceptions of ...

Don’t leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read ...

Pricing is often one of the most complicated parts of building an agency. You want to set fees that your target clients are willing to pay, but you don’t want to undervalue your business to the point ...

Contracting in the 21st century is a complicated business with many moving parts, and one of the critical success factors to be able to produce positive cash flow and a 20 percent-plus profit ...

With tariffs on one hand and waning consumer sentiment on the other, beauty product prices are headed in every which way.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Whether you're starting from scratch or have an established business that's struggling to ...

Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Help Scout blog. Utilizing smart pricing strategies when selling your wares—be they products, services or ...

Interior designers who are starting out have to compete with other more established designers, so launching such a business is difficult. Not only do you need the know-how and experience to prove your ...

Explore SaaS pricing models to understand software as a service explained and learn how to choose the right subscription for ...