"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You've watched the TikTok makeup tutorials and put in the work. Your look? Flawless. But if it doesn't ...

There are a lot of reasons why your makeup may come off (think: dry skin, sweat, touching your face too much) so using a grippy primer, like Sheglam’s Good Grip Hydrating Primer, is a non-negotiable.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." When you've nailed your makeup look, the last thing you need is for it to melt away within a few hours.

With primer, your makeup glides on smoothly and blends easily. Plus, it doesn’t rub off or smear. Primer gives your makeup something to hold onto, helping it last much longer. Read on to find out more ...

If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission. Think of your face as a blank canvas. When you’re applying your ...

Primer can seem like a gimmick, but I promise it isn't. The step adds a cumulative 30 seconds to your routine but makes a world of difference in your makeup application whether you wear foundation or ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." But not all face primers compare; from downright sticky to seriously pilly results, it's important to ...

With roots going back to Old Hollywood, Smashbox Photo Finish primer was made to get wearers ready for their close-up.

If you’ve ever spent time perfecting your makeup only to see it fade or look patchy halfway through the day. Primer is the step most skip, but it’s the quiet hero that helps your makeup go on smoother ...