Primitive sent Kyonosuke Yamashita and Tiago Lemos wild in the streets to show off some of their new Fall ‘23 product while properly putting the gear to the test. Two different skaters with different ...

Well, it looks like the holidays are officially here! Primitive is back with another unique collaboration, this time featuring a festive Elf movie collection with new boards and apparel. Whether you ...

"It's that time again," Primitive wrote on Instagram. And yes, it certainly is. Halloween might only come around once a year, but honestly, some of these items are so rad, I think anyone could get ...

Primitive Threads, a downtown Lancaster clothing store that features skate and surf lifestyle items, is closing Sunday. The store moved in November 2017 from Ephrata to the Keppel Building at 323 N.

Los Angeles-based Primitive loves taking in nature. The brand practically goes outdoors everytime they get a chance to shoot a lookbook. But when you are based in a smog-filled city you’re going to ...