This was one of those announcements that made me double-take and ask myself, “Wait, he wasn’t pro already?” And honestly, ...

Primitive Skateboarding is no stranger to nerd culture. Paul Rodriguez's brand has collaborated with Rick and Morty, Dragon Ball Z, and Naruto Shippuden in the past, and now it's bringing Marvel into ...

Even though Paul Rodriguez has his own signature Nike shoe, Primitive Skate shop isn’t known for their sneakers. They’re a legit skate shop, focusing on decks, trucks, and other skating paraphernalia.

Carlos Ribeiro, Paul Rodriguez, Miles Silvas, Franky Villani, Tre Williams, Trent McClung, Filipe Mota, Jonny Hernandez—do I have your attention? Hope so. The Primitive team is stacked. Duh, I know.

Join Kyonosuke Yamashita, Aimu Yamazuki, and lensman Eric Iwakura in Taiwan and go behind-the-scenes on some of the sessions shot during the final filming trip for Primitive Skateboarding's upcoming ...

Manchester City has today announced a collaboration with Never Made and Primitive Skateboarding to launch a limited-edition merchandise collection. This sees the Club work closely with acclaimed ...

To help celebrate the born day of the late and great 2Pac, renowned photographer Mike Miller and Primitive Skateboarding released today a limited skate deck featuring the iconic hip-hop artist. The ...

Filipe Mota officially entered the pro ranks last week thanks to Primitive and it was an announcement that was long overdue.

Sailor Moon first debuted with its manga series in 1991, running for 18 volumes, and getting an anime adaptation the following year in 1992 from Toei Animation, the same big studio behind the likes of ...

Kikkoman Foods, the worldwide soy sauce maker with a plant in Walworth, has teamed up with Primitive Skateboard Co. to produce a line of skateboard clothing and skateboards bearing the Kikkoman ...

Paul Rodriguez has won four X Games gold medals, was named one of the 30 most influential skaters of all time by Transworld Skateboarding, and has earned a signature shoe line from Nike, two ...