Most marketing teams treat product packaging as someone else's problem. You hand off specs to operations, they negotiate with ...

New York, Aug. 24, 2021 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Cell Therapy Packaging Products and Services Market by Type of Therapy, Package Engineering Design, ...

Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it ...

Integrating green packaging involves several steps. After covering minimizing the damage risks and incorporating appropriate sustainable packaging materials in the first two parts of this article ...

Opinions expressed by Entrepreneur contributors are their own. Today, customers order most of what they need to their doorstep, from groceries to cosmetics to pet products. And they expect these ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

A marketing claim placed on a product package is more believable to shoppers than one made in an advertisement, according to research by the University of Miami School of Business Administration. The ...

You might not recognize some of your favorite products if their classic, old-school packaging lined grocery store shelves today. There once was a time when Jif came out of beautiful glass jars, and ...