In recent weeks, Paramount Skydance announced a US$0.05 per‑share quarterly dividend for both Class A and Class B stockholders, expanded an exclusive content partnership with Sky in New Zealand, and ...

Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in ...

Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

Xumo has added OpenPath from The Trade Desk to provide more direct programmatic access to its connected TV inventory through ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced a new integration with Amazon Publisher Services (APS) that ...