Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

Programmatic native may still be in its technical infancy, but it has come a long way, fast. Driven by these recent programmatic capabilities, native ad spend is expected to double globally by 2020.

It's strange when you first think about it: The two hottest trends in online advertising in recent years –- programmatic and native -- seem almost like opposites. Programmatic advertising is about ...

Adverty has today announced the release of the world's first programmatic AR & VR advertising platform for native in-app ad inventory. The platform will be available at some of the world's largest ...

Xaxis, GroupM’s ad-tech unit, signaled its intention to tap into programmatic native advertising by announcing Tuesday it would integrate Plista, a Germany-based native advertising specialist bought ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

There’s no doubt mobile is an immense opportunity for digital advertising, particularly in this part of the world (APAC). Almost three quarters of us will have a mobile device by 2020; that’s 3.1 ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...