When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Benjamin Moore If you love purple for its depth and undeniable flair, you’re not alone.

Let me count the heinous hues: plum, lilac, orchid, lavender, violet, mauve. Barf. As Fast Company’s creative director, I love color. My job is to use color to create meaning and evoke emotion. But I ...