The JAF qualitative questionnaire template is a series of qualitative questions designed to be conducted as Focus Group Discussions based on the JAF Data Analysis Plan. The template should be adapted ...

Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...