Tension: Companies have more customer data than ever, yet struggle to balance immediate revenue needs against long-term ...

For many years, enterprises have sought to automate their processes by making them digital. But in the past, that automation has often left gaps, either because the designers of the automation omitted ...

Continuous digital connection has fundamentally transformed the entire customer relationship lifecycle, from sales and marketing through to customer service and renewal. In place of the sporadic sales ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Have you thought about how to quantify the value of your AI ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...

NEEDHAM, Mass.--(BUSINESS WIRE)--As we move beyond COVID-driven restrictions, IDC's Future of Customer Experience predictions for 2023 reflect how B2B and B2C businesses must confront a new set of ...

In today’s competitive business landscape, customer experience (CX) has become a critical differentiator. Yet despite the intense focus on CX since 2020, this year saw a decline in average CX quality ...

The ability to communicate, sell, realize and expand the value your offering delivers to prospects and clients has become the basis of differentiation and competitive advantage in B2B. Why? Selling ...

In the rapidly evolving world of technology, digital transformation initiatives are increasingly complex, which necessitates a strategic approach that is both agile and anticipatory. In this article, ...

For example, your work nurturing important customer relationships may be key to timely changes based on emerging trends, but these efforts are easily overlooked as a source of value at the end of a ...