The Vision Pro launched in February 2024, wearing its ambitions (and its weight) proudly on its face. At $3,499 before ...

According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

Apple is reportedly pivoting away from its pricey Vision Pro headset after struggling to move units. According to the tech ...

Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

Apple unveiled Apple Vision Pro in June 2023 and released it in February 2024. As we approach the tail end of 2025, expectations are growing around a revised Apple Vision Pro. Ideally, Apple Vision ...

We’ve not yet seen the full rollout of Apple’s M4 chip family — the M4 Ultra is still yet to make an appearance — but already we’ve just learned that the M5 chip is now in production. That means it’ll ...

The Apple Vision Pro may be getting an updated Developer Strap, after an update to Apple's Developer site states orders will open soon. The Developer Strap for the Apple Vision Pro was a $300 ...

Everything new about the revamped Apple Vision Pro can fit in a single sentence: It has a far faster and more efficient M5 chip, it comes with a more comfortable Dual Knit Band and its display looks ...

The Apple Vision Pro was just updated with Apple's state-of-the-art M5 chip. Here's how it compares to the M2 Apple Vision Pro. The original version of the Apple Vision Pro, announced during WWDC 2023 ...

Music videos are so yesterday. It's 2024 — time to strap on the Vision Pro and experience Apple Immersive Video instead. Apple just revealed that The Weeknd, who made a cameo appearance during the ...