As streaming platforms navigate a seismic shift – pivoting to profitability after a decade of all-out growth mode – they’re racing to develop their subscriber-retention muscles. But they also need to ...

The streaming video ecosystem is shifting focus from maximizing subscriber growth at all costs to maximizing profit. The goal for over-the-top (OTT) businesses has become less about getting new ...

Churn is a fact of life in today’s crowded and ultra-competitive streaming landscape. With an abundance of content on both subscription-based and free platforms vying for viewers’ attention and time, ...