When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

A rhetorical analysis considers all elements of the rhetorical situation--the audience, purpose, medium, and context--within which a communication was generated and delivered in order to make an ...

Joan Leach receives funding from the Australian Research Council. She is President of Australian Science Communicators and affiliated with the Association for Rhetoric of Science and Technology. We ...

President Obama’s Nobel Prize acceptance speech in Oslo on Thursday featured one of his favorite rhetorical devices: the false choice. “Within America, there has long been a tension between those who ...

Kamala Harris speaks on the fourth and last day of the Democratic National Convention at the United Center in Chicago on August 22, 2024.. Photo: Getty Images The right words stir people to action.