Roku CEO Anthony Wood disclosed plans to introduce video ads to the Roku OS home screen. The news highlights Roku’s growing focus on advertising and an alarming trend in the streaming industry that ...

This story originally appeared on Ars Technica, a trusted source for technology news, tech policy analysis, reviews, and more. Ars is owned by WIRED's parent company, Condé Nast. Reports of Roku ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of cheap content. Roku is pushing that deal to the limit with its first tests for ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, Roku is testing what it might look like if it took things a step further ...

Roku is undoubtedly one of the popular streaming TV platforms that competes with the likes of Fire TV. While Roku remains the favorite of many due to its simplicity and ease of use, it’s now upsetting ...

Ads are an unavoidable part of modern life. They support both free and discounted services, for better or for worse, and unless you pay for premium services like YouTube Premium or expensive Netflix ...

Roku is coming out with its own Netflix-style subscription video service that provides thousands of TV and movie titles without any ads. But the company sees the new Howdy service as a cheaper ...