Looking for new ways to get people e-shopping, luxury chain Saks Fifth Avenue added video to their online shop in the hopes a voice over and cheesy music will lure people to drop $700 on shoes.

Saks Fifth Avenue is stepping up its Web game, launching a new video catalog--an industry first--on its Web site. The company describes the new "Fashion in Action"* as "the industry's first ever ...

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SaksFifthAvenue.com, the retailer’s online e-commerce site, recently launched its first streaming video, “A Holiday in New York,” designed to boost holiday gift sales and to drive traffic to the site.