Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do ...

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

My SEO mantra in the age of GEO is from the great Lil Wayne, “Real G’s move in silence like lasagna.” Translation for SEO marketers: the most effective GEO moves aren’t loud growth hacks. They’re the ...

In my grad school days, in a writing course, one professor—a Pulitzer Prize winner—made it clear: before we crafted a single word, we had to complete a story plan. It was a non-negotiable step. The ...

See the best free content plan templates to keep content production organized whether you're doing it yourself or managing a team. Content plan templates make it possible to track content ideas from ...

9 Easy Content Calendar Templates You Can Use for Free Your email has been sent A content calendar is a great way to visualize your publishing schedule. From blog posts and social media content to ...

This example creates a template with five panels. Four of the panels are small and equal in size. The fifth panel is a large, full-size panel that can be used later to display a common title or ...