Understanding the return on marketing investments is crucial to delivering effective marketing programs that achieve your company’s needs and goals. According to a 2019 survey from Content Marketing ...

When Marshall Field opened his first department store in Chicago, he focused on one thing: customer success, or as he phrased it, "Give the lady what she wants." Nearly 200 years later, a business's ...

Strategic relationships and feedback can enhance specialty pharmacy operations, said Natalie Bedford, senior vice president of US pharmaceutical distribution services at McKesson. There are both ...

Opinions expressed by Entrepreneur contributors are their own. From my experience helping 21 organizations transition to hybrid work, it’s important for the whole C-suite to be actively involved in ...

The expanding role of the healthcare supply chain includes increased demand for efficiently managing spend, but there are a few easy ways to measure your progress and ensure your organization is ...

When a product is unsatisfying and hard to navigate, users will look to a competitor. So how can UX teams ensure their product is successful in the eyes of the end user? Data. At three local companies ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Artificial intelligence — generative AI, in particular — is the talk of ...

Metrics matter. They’re often used to measure business efficiency and to track that the business or product is headed in the right direction. Yet they can also be applied as personal measures to ...

With 74% of U.S. companies transitioning to a permanent hybrid work model, leaders are turning their attention to measuring the success of their hybrid work model. That’s because there’s a single ...

“Did our organic traffic just drop again – even though our rankings went up?” If that question has come up in your marketing meetings lately, you aren’t alone. AI is reshaping SEO, breaking the ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...