While planning this year’s campaign, Churchill identified Red Bull, which briefly collaborated with Sonic in 2024, as a “perfect partner,” and not just because of its famous racing operation.

Sonic The Hedgehog x Red Bull: Racing Around the World. SEGA has teamed up with Red Bull and their globally renowned high-speed stunt driver Brandon Semenuk – three-time American Rally ...

For one horrible moment, it seemed that every Sonic the Hedgehog fan's worst nightmare was coming true – Sega was going to allow the legendary erinaceidae's 25th birthday to pass without ...

This means that Sega's most iconic character, Sonic the Hedgehog, and McLaren F1 will be teaming up. Sega started the "Racing Around the World" campaign this year.

Sonic the Hedgehog is taking a well-deserved victory lap following the brand’s massively successful 2024, and is bringing Red Bull along for the ride. Sega, the Japanese video game giant behind ...