Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while introducing other disadvantages – with which the ...

The parties are working cooperatively to rollout PreBid server, a server-to-server header bidding solution for parties working as part of the open source prebid.js project, which will start shipping ...

Header bidding has been a boon for publishers looking to maximize ad revenue by exposing their inventory to as many bidders as possible. But, as with any other advance, there’s a downside. From a ...

Rubicon Project has announced the launch of an open source server-to-server header bidding solution as part of the Prebid.org project, the adtech outfit’s first major commitment to the monetization ...