Most Marketing Managers recognise this situation: “We need 10% response rate from this campaign or it doesn’t work for us.” The request – from the Marketing Head, Sales Director, or other budget ...

Once or twice a year, there's a deliverable that presents a challenge to both managers and their employees: performance reviews. While many companies conduct annual reviews, some are adopting a more ...

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often becomes isolated ...