For shoe brands and retailers, motivating consumers to purchase products is both an art and a science. The art is that ingenious million-dollar catchphrase that pops in the head of the marketing ...

Stephen Curry and Under Armour have officially agreed to part ways, ending a partnership that spanned more than a decade.

Since its birth in 2009, Hoka has become one of the most popular running shoe brands in the U.S. Known for its unprecedentedly thick midsoles that created the maximal-cushioning trend, the brand has ...